Over these years, search engines like Google have released numerous updates to their algorithm. Each of these set augmented practices for website owners and developers to better structure their platforms. Fortunately, on-page SEO, AKA on-site SEO, hasn’t seen much change, yet most professionals haven’t come to terms with the essential on-page SEO factors relevant even in 2020.
Search engines want users to be satiated, and the only way to do so is to make the site user-friendly. So here we mention the 10 essential on-page elements you must always pay attention to for improving traffic, boosting ranking, and also getting the off-page a lot easier.
On-Page SEO Factors
There’s more to onsite-SEO than cramming some keywords. These 10 factors are what will help enhance your strategy:
1. Title Tag
In itself, the title tag (HTML tag) may have less impact on the organic ranking, which often results in SEOs overlooking the element. However, the title tag is what’s prominently displayed on the SERP. It’s the initial cue to the subject matter of the respective page – thus, it may be a clickable link. Missing or poorly drafting your title tag can certainly impact the effort and traffic.
2. Meta Description
This is an essential aspect of on-page search engine optimization. And as the term suggests, Meta Description describes the page in limited word count right underneath the title viewed on the SERP. This may not again impact the overall SEO by itself, but there is anecdotal evidence that better descriptions help your SEO approaches. It improves the CTR and maintains quality assumptions and perceptions of the overall website.
As the term suggests, the headline is the title of the page you may be wanting to target for SEO. If you want the pages to rank well, start by devising unique and compelling headlines to attract the visitor’s attention.
For so many people, headlines are nothing but basic tasks that anyone can do. But a catchy title can mean the difference between an impression and click. That’s why headlines, too, deserve to be strategically drafted. If these don’t spark interest and don’t stand out on the SERP, know that users won’t click through and read the rest.
4. Header Tags
H1 – H6 HTML elements help identify heading as well as subheads from other texts within your content. These are often assumed insignificant, but header tags serve an important function for both SEO and users. It improves the readability of the content displaying how well laid the text is on the page. So your aim must be:
- To provide a structure and content
- To break up the text and make it scannable
- To include keywords
- To optimize for featured snippets
- To use multiple H1s
- To maintain consistency
- To draft intriguing headers
5. SEO Content
SEO content refers to the writing that caters to both the search engine as well as the visitors’ interest. So there must be no compromise on facts and value. It’s essentially the content that offers the most meat to the visitors, so the information must be specific. This involves a whole lot of art and science that’s much more than incorporating keywords and filling the blanks. You don’t produce content just for the sake of it – it must be relevant, substantial, and worthy of visitors’ time.
6. Keyword Cannibalization
Keyword cannibalization happens when your website depends on a single target phrase with multiple similar keywords incorporated across various pages. When you optimize content for related terms, your ranking does suffer. Your content typically starts competing against itself and restricts your growth chances. This can be damaging to your on-page SEO content strategy.
For those who believe that more pages targeting one keyword will help rank better, this isn’t true. Recognizing and solving keyword cannibalization is the only way to avert any disastrous consequences. On-page SEO analysis tools like SEMrush can help identify Keyword Cannibalization so you can take further steps accordingly.
7. Content Audit
This is amongst the most crucial on-page SEO factors as auditing existing content helps:
- Analyze your current standing in achieving the ROI goals
- Recognize if the information is accurate or outdated
- Determine the content that may be worthier than the other
Content audits that are done regularly support your SEO strategy and maximize the results of your efforts.
8. Image Optimization
Add images so these appeal to the users and not get them away. Most importantly, let your pictures not slow your site or be an afterthought. Properly optimized images (supporting content, using alt text, and descriptive titles) are a valuable asset of on-page search engine optimization. It offers better UX, faster page load time, and improved ranking opportunities.
9. User engagement
Fixing on-page elements is a half won battle if user engagement isn’t paid attention to. But how can you retain the users, so they keep interacting and keep coming back to your content? It’s a challenge to do so, and you must focus on aspects such as CTR, dwell time, bounce rate, site speed, and many others.
10. E – A – T
EAT or, Expertise, Authoritativeness, and Trustworthiness is one of the powerful frameworks the assessors use to rate the site as a whole. Sites that produce premium content are rewarded for their effort compared to those who create low-quality content.
You can clearly see what Google, for instance, considers high in quality and what might appear on search results. Expertise, Authoritativeness, and Trustworthiness in the site play a significant role in gripping organic traffic. It’s a must consider element in your SEO strategy – something you won’t be able to do without in the long run.
Be an SEO star – don’t ignore these factors, no matter how big or small their impact may be. Pay attention to even the minutest details, so you aren’t wasting your time and efforts in ranking the website through erroneous practices.
If it’s a little too much for you, SEO Recyclers can help maximize your efforts! We’re a trusted and experienced on-page SEO services provider to clients from all over the world. Let’s connect and see what a difference on-page SEO can make for your site.